Juan de La Paz
Juan de La Paz
Santa Cruz de la Sierra, Bolivia
Calle La Paz n 56, Santa Cruz de la Sierra, Bolivia
Juan de La Paz is a sustainable Bolivian brand that proposes a timeless universe and the approach to a new concept of luxury. 2026 marks 17 years of Juan de La Paz as a brand that brings contemporary design to life, enriched by Bolivian and Andean culture. Each collection is the result of research and a commitment to sustainability and positive impact within our region, striving to uphold the Andean principles of crianza mutua or Yanak Uywaña and a profound harmony with Mother Earth.
- Materials/Resources
- Materials/Resources:
- Methods/Processes
- Sourcing model
- Sourcing model:
- Languages
- Languages:
- Spanish
- English
- Scale
- 20+ people
About the practice
The sustainable Bolivian luxury label Juan de La Paz—founded by designers Juan Carlos Pereira and Andrés Jordan—has gained international acclaim for its pioneering approach to upcycling, specifically through their transformation of vintage 1920s Bolivian chola blankets and mantones into contemporary high fashion. By recycling these historic textiles, the brand merges ancestral Andean craftsmanship with modern, genderless design while championing indigenous cultural representation. Juan de La Paz works directly with over 30 artisan communities across Bolivia and Peru. Instead of discarding damaged, centuries-old family blankets that are no longer usable for their original functions, the designers carefully clean, restore, and cut the fabrics to ensure that no part of the historic, handmade salta (patterned sections) or pampa (solid blocks) goes to waste
This practitioner is included in a public directory. Information may have been submitted by the practitioner, nominated by another person, or added through a partner process. Listings are not endorsements, certifications or guarantees.