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Upcycling Atlas
Business model:

Linda Monroy

SatinMalva

Tlalpan, CDMX, México

Fashion upcycling artist and sustainability researcher from Mexico City

Materials/Resources
Materials/Resources:
Sourcing model
Sourcing model:
Languages
Languages:
  • Spanish
  • English

About the practice

I started as an artisan more than 20 years ago, intervening garments and then creating costumes, dresses, shoes and accessories from scratch, and selling them in craft fairs in small batches or made to order. But when I finished my bachelors degree in design and visual communication, I got an opportunity as a designer in the Mexican fashion industry, and there I saw (and sometimes received) the abuse and injustice at the fashion ecosystem. Now I’m on my path to becoming a PhD in sustainability science, and I research the scope of secondhand clothing and the dissemination of artisanal work as a path to achieving a sustainable clothing culture. I am an advocate for creating lasting bonds with garments, passing them down through generations, as well as finding the beauty of the handmade, so, my main goal is to analyze the barriers and motivations for using secondhand clothing, and teach techniques to extend the life of each garment. Comencé como artesana hace más de 20 años, interviniendo prendas y, posteriormente, creando vestuario, vestidos, calzado y accesorios desde cero, los cuales vendía en ferias de artesanía en pequeñas cantidades o bajo pedido. Sin embargo, al terminar mi licenciatura en Diseño y Comunicación Visual, surgió una oportunidad para trabajar como diseñadora en la industria de la moda mexicana; allí fui testigo —y en ocasiones, víctima— de los abusos e injusticias que permean el ecosistema de la moda. Actualmente, curso un doctorado en Ciencias de la Sostenibilidad, donde investigo el alcance de la ropa de segunda mano y la difusión del trabajo artesanal como vías para lograr una cultura de la indumentaria sostenible. Promuevo la creación de vínculos duraderos con las prendas —fomentando su transmisión entre generaciones— y la valoración de la belleza de lo hecho a mano. Por ello, mi objetivo principal es analizar las barreras y motivaciones relacionadas con el uso de ropa de segunda mano, así como enseñar técnicas para prolongar la vida útil de cada prenda.

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