Mikaela Lundberg
Vintage Hearted
The Vintage Hearted girl sees a dress in grandma’s curtains and wear her tablecloth as a blouse. With intention behind every piece - one of a kind, dreamy clothes and accessories takes shape. With 60’s and 70’s styles, the pieces are featuring embroidery, vintage lace, detailed work, and neat patterns. A very minimal waste is made.
- Materials/Resources
- Methods/Processes
- Methods/Processes:
- Sourcing model
- Sourcing model:
- Services Offered
- Languages
- Languages:
- Swedish
- English
- Scale
- Solo
About the practice
The heart behind the brand burns for bringing back the appreciation for the craftmanship that seems to be lost in modern days. The beauty of handworked heirloom is brought back into the light through transforming it to wearable pieces. Forgotten old textiles gets a new purpose, a chance to live through yet another lifetime. A Vintage Hearted piece is made to last with quality brought througt the construction and making of the garment, and with a style that is unique and personal, which never gets unmodern - because it never was. Vintage Hearted celebrate uniqueness, enhancing the romantic details of the past. Always with an essence of whimsical daydreams. The magic-making is made by a girl with passion for her creations. All material is sourced from the second hand market and all pieces is carefully created in her studio. Her stubborn mind and heart for saving every piece of fabric is what determine the outcome of every new project. Embroidered edges and patterned surfaces becomes the main element of the garment. It’s a puzzle work like no other. The construction and pattern develops during hours of trial. Almost no fabric is wasted. The process of garment making in the Vintage Hearted studio is like a quiet rebellion on the fashion industry and the finished product act as a opposition to consumption trends. Wearing Vintage Hearted is to bring the beauty of the past into the future and to put value in things that last.
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