REWARE

About the practice

REWARE Graz – Giving Clothes a Second Life and Creativity a New Future REthink. REdesign. REmake. REwear. REWARE. What if the next beautiful piece of clothing in your wardrobe was already hanging there? My name is Juanita Guerra Arellano. I was born in Colombia, trained as an architect, and have called Austria my home for more than 20 years. I have always believed that creativity has no borders, that materials have stories, and that beautiful things do not necessarily need to be new. Through my creative sewing studio, Juanita's Nähbox in Graz, I have spent years teaching people how to sew, repair, redesign and rediscover the value of the things they already own. And something became very clear to me. People don't always need more clothes. Sometimes they just need a new way of looking at the clothes they already have. That is how REWARE Graz was born. What is REWARE? REWARE is a digital upcycling platform currently in development, designed to make clothing transformation accessible, creative and enjoyable for everyone. The idea is simple: Take a photograph of a garment you no longer wear. Take a Photograph that you have and want to see it in a cloth. Discover new design possibilities using artificial intelligence. Choose your favourite transformation. Receive guidance, sewing patterns and step-by-step instructions to create something new. And if you need help? Connect with local makers, sewing teachers, designers or repair professionals who can support your creative journey. Technology Meets Traditional Craftsmanship As an architect and fashion designer, I see a beautiful connection between architecture, fashion and technology. Architecture teaches us to rethink spaces. Fashion allows us to rethink materials. Technology can help us make those transformations accessible to more people. But I never want technology to replace the human hands behind craftsmanship. I want it to bring people together. REWARE is being developed with the vision of creating a network of local sewing studios, textile artists, fabric shops, repair professionals and independent makers. A community where knowledge is shared, creativity is celebrated, and existing materials are valued. More Than an App For me, sustainability is not just about reducing waste. It is about education, dignity, cultural exchange, craftsmanship and giving people the confidence to create with their own hands. Through REWARE, I hope to encourage a new generation to rediscover sewing, repairing and redesigning as creative and empowering skills. We are currently in the development phase, building the foundations of the platform and exploring partnerships and funding opportunities. App will ready in Feb 2027 REWARE was born in Graz, Austria, but my dream is to connect creative communities across borders. Because the future of fashion should not only be about what we produce. It should also be about what we preserve, transform and pass on. And perhaps, one garment at a time, we can change the way the world thinks about fashion. With love, creativity and a little Colombian colour, Juanita Guerra Arellano Founder, REWARE Graz Architect | Fashion Designer | Creative Entrepreneur Refashion. Reduce. Reimagine. Repair. IN GERMAN Unsere Vision REWARE Graz ist ein innovatives Upcycling-Projekt aus Österreich, das Mode, künstliche Intelligenz, traditionelles Handwerk und Gemeinschaft miteinander verbindet. Unsere Vision ist einfach: Kleidung, die bereits in unseren Schränken hängt, verdient eine zweite Chance. Mit der geplanten REWARE App sollen Menschen ihre Kleidungsstücke fotografieren, neue Gestaltungsmöglichkeiten entdecken und mithilfe von Schnittmustern und Schritt-für-Schritt-Anleitungen selbst kreativ werden können. Gleichzeitig möchten wir ein Netzwerk aus lokalen Schneiderinnen und Schneidern, Kreativen, Nähstudios und Reparaturbetrieben aufbauen. Denn Nachhaltigkeit bedeutet für uns nicht nur, Ressourcen zu schonen. Sie bedeutet auch, Wissen weiterzugeben, Handwerk zu bewahren und Menschen miteinander zu verbinden. Nicht immer brauchen wir etwas Neues. Manchmal brauchen wir nur eine neue Idee. REWARE Graz – Aus Alt mach Einzigartig.