Saudatu Samed Mohammed
SAUJAANA and SaudART Studio
SAUJAANA is an upcycled fashion brand that blends soft femininity with a playful, Y2K-inspired edge and Ghanaian cultural accents. Through smart, captivating details, subtle nods to sportswear, and a touch of local culture, we transform secondhand textiles from shirts to bedsheets and more into versatile, distinctive pieces that are both expressive and effortlessly wearable.
- Methods/Processes
- Sourcing model
- Services Offered
- Scale
- Solo
About the practice
SAUJAANA is an upcycled fashion brand that blends feminine style with a playful, modern edge and Ghanaian cultural accents. Founded by Saudatu Samed Mohammed, who hails from Northern Ghana and began upcycling during the COVID-19 pandemic, the brand is guided by the core belief that clothing deserves unlimited chances. We combine comfortable, versatile designs with cultural accents to create pieces that are both expressive and effortless to wear. Built on a strong commitment to circularity, our vision is to live in a world where the fashion value chain is circular and non-exploitative. Our mission is to unearth the hidden potential in discarded clothing, reclaiming and transforming waste into expressive pieces that empower through inspiring fashion stories. Based in Accra, our process intentionally sources secondhand textiles from Kantamanto Market, ranging from T-shirts, denim and sportswear to household fabrics like bedsheets and pillowcases, diverting them from landfills. Weaving together local Ghanaian cultural accents with modern silhouettes, we rework these materials into one-of-a-kind designs, including our signature soft corset tops, zippered panel pants and hair accessories crafted from T-shirts and denim. To maintain a zero-waste commitment, we also work alongside our artistic wing, SaudArt Studio, turning remaining fabric off-cuts into contemporary art. Grounded in our brand values of Innovation, Softness, and Versatility, SAUJAANA creates adaptable, gentle, and unexpected designs that allow wearers to express their individuality while embracing circular fashion.
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