Modou Gueye
Yeug Design
Yeug Design is a Senegal-based handcrafted urban-fashion label founded by textile artist and costume designer Modou Gueye (Bët, @bet3art). From Saint-Louis, Senegal, Gueye draws on a family sewing heritage and an early passion for embroidery to apply custom chainstitch embroidery onto existing garments, extending their life and story. Through the Sens de vie du textile project with illustrator @leiadjine, the label connects embroidery, drawing and reuse; it produces in Senegal, sells into Belgium, and offers custom garment embellishment through Instagram.
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