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Reet Aus

Reet Aus

Tallinn, Estonia

Reet Aus is a Tallinn-based circular fashion brand founded by Estonian designer Reet Aus in 2012. Through its science-based UPMADE® method, developed with the Stockholm Environment Institute Tallinn Centre, it upcycles pre-production textile waste into new clothing, offering both its own collection and circular design, certification and manufacturing services to brands and factories.

Business model: