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Mohamed Youss

Anouri Original

Taghazout, Morocco

Anouri Original is a Moroccan upcycling fashion brand founded by designer Mohamed Youss and co-founder/CEO Abdellah Ait Elmaalem. Based in Taghazout and rooted in Taroudant’s craft heritage, the brand gives old rugs, burlap and repurposed textiles a second life as handmade, one-of-a-kind jackets, trousers and bags.

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