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Mohamed Youss

Anouri Original

Taghazout, Morocco

Anouri Original is a Moroccan upcycling fashion brand founded by designer Mohamed Youss and co-founder/CEO Abdellah Ait Elmaalem. Based in Taghazout and rooted in Taroudant’s craft heritage, the brand gives old rugs, burlap and repurposed textiles a second life as handmade, one-of-a-kind jackets, trousers and bags.

Small Business

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Elif Aybars

el/if

Toulouse, France

el/if is a Toulouse-based upcycling fashion label founded by French designer Elif Aybars. Each garment begins as an original sketch and is made by hand from vintage, forgotten or deadstock materials, resulting in one-of-a-kind pieces that are deconstructed, rebuilt and finished in the designer’s South of France studio.

Micro-Studio

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